What Marketing Materials Should a Developer Supply?

Learn what development imagery, floor plans and brochure material can help E.R.E prepare a residential property launch.

Quick answer

E.R.E asks, as a minimum, for proposed-development images (CGIs or actual images) and detailed floor plans. A brochure is preferred, although E.R.E states it can create one if required.

Why this matters for developers

A development sales strategy works best when the commercial proposition, supporting documents, marketing assets and sales process are clear before launch. This reduces avoidable questions later and gives the sales team a consistent basis for presenting the opportunity.

What E.R.E looks at

E.R.E’s supplied developer process is due-diligence-led. Depending on the stage and nature of the development, the review can include developer track record, company information, ownership documentation, planning information, funding arrangements, development imagery, floor plans and the proposed sales structure.

Preparing for a successful launch

Developers should prepare a clear information pack covering the development, units, pricing, payment structure, specification, location, construction status or programme, buyer documentation and the materials needed by the sales and marketing teams. Any investment figures used in marketing should have clear assumptions and supporting evidence.

Sales, reporting and progression

Once a development moves into launch, the supplied E.R.E process includes marketing preparation, sales-team briefing, internal and external launch activity and ongoing sales progression. E.R.E also states that developer partners receive regular contact and quarterly marketing updates, with KPIs agreed as part of the initial proposal.

Key points to consider

• CGIs or actual development images
• Detailed floor plans
• A brochure where available
• Early-stage developments can still be considered before construction starts

How to use this guide

Use this page as a starting point for your research, then check the information against the specific development, destination and transaction you are considering. Property information and rules can change, and the right decision depends on individual circumstances.

Explore related E.R.E resources

Continue your research through the E.R.E Property International Knowledge Base, compare international property investment destinations, or review the latest property developments. Developers who want to discuss a project can contact E.R.E Property International.

This page provides general information only. It is not legal, tax, mortgage or financial advice.